20 CONCEPTS OF THE ECONOMIC AND MARKETING FIELD terms
This glossary includes the most important terms of the reading comprehension activity, corresponding to the fifth point of said activity. These terms become the key words and terms most used in the work developed.
Benchmarketing
Verb
it is a benchmark against which companies compare some of their areas.
Example: The pizzeria does not compete with my pharmacy and therefore I do not fall into a lack of ethics if I define indicators and metrics like a benchmarketing, to analyze in detail how they do it, see if I can add value to it and then implement it in my organization.
es: Marketing de punto de referencia
Business
Noun
An activity carried out by one or more people to carry out trade or the sale of goods and services, in order to obtain profits.
Example: I have a company that is dedicated to doing business abroad with the transport of goods
es: Negocio
Cheap
Adjective
when it is priced low compared to others in the same category.
Example: it is cheaper to buy in bulk than to buy the separate units
es: Barato
Competence
Verb
Business competitiveness is a term that is defined as the ability of a business to produce and sell products / services that meet the quality of the markets, at the same or lower prices, and maximizing the returns on the resources consumed to.
Example: The clothing sales sector has a great competition because there are many businesses of this.
es: Competencia
Customer
Noun
A customer is a person or entity that purchases the goods and services offered by a company.
Example: Customers in my restaurant have a decrease in their orders if they do it through the website.
es: Cliente
Demand
Adjective
the quantity and quality of goods and services that can be purchased, at the different prices proposed by the market, by consumers at a given time.
Example: The technology sector is in high demand thanks to the constant innovations that occur.
es: Demanda
Distribution
Verb
distribute a thing in the proportion that corresponds to each part.
Example: The distribution of the containers can be given by land and sea.
es: Distribución
Economy
Adjective
It is the social science that studies how families, companies and governments organize the available resources that are usually scarce, to satisfy different needs and thus have a greater well-being.
Example: The economy of a country is strongly influenced by variables such as employment.
es: Economía
Expensive
Adjective
when it greatly exceeds the value or regular estimate or, more clearly, when something is sold, bought or offered at a higher price than that of another taken as a point of reference.
Example: Air tickets are more expensive when you buy them in high season.
es: Costoso
Market
Noun
The market is a process that operates when there are people who act as buyers and others as sellers of goods and services, generating the action of exchange.
Example: The exchange market is very dynamic since the value of currencies changes every day.
es: Mercado
Marketing
Verb
It is a tool and set of techniques, used in order to improve the commercialization of a product.
Example: A good marketing strategy can help a company sell more products than others.
es: Mercadotecnia
Packaging
Noun
It is the container of a product, designed and produced to protect and / or preserve it adequately during its transport, storage and delivery to the consumer or end customer.
Example: The packaging of these products is much more resistant than others.
es: Empaque
Price
Adjective
Price is the amount necessary to purchase a good, service, or other objective.
Example: The price of a product is determined by the effort that was put into its manufacture.
es: Precio
Product
Noun
a product is an eligible, viable and repeatable option that the supply makes available to the demand.
Example: The company is in charge of manufacturing very good quality products to satisfy its customers.
es: Producto
Report
Noun
it is a report or news. This type of document is intended to convey information, although it can have various objectives.
Example: The financial report shows that a budget adjustment must be made immediately.
es: Reporte
Selling
Verb
Sales occur both in companies, which must sell their products or services.
Example: These people are very good at selling their products because they have great charisma.
es: Vender
Service
Noun
it is any act or activity that is offered to satisfy a need.
Example: The sales office service is very good and has constant attention.
es: Servicio
Strategy
Adjective
:It is a procedure arranged for decision-making and / or to act in front of a certain scenario.
Example: A strategy appropriate to the capacity of the company must be developed.
es: Estrategia
Supply
Noun
refers to the amount of goods, products or services that are offered in a market under certain conditions.
Example: The supply chain is very well guarded to prevent merchandise from being damaged.
es: Suministro
Technology
Noun
the set of knowledge and techniques that, applied in a logical and orderly way, allow human beings to modify their physical or virtual environment to satisfy their needs.
Example: Technology has made people's lives easier and has made it possible to reduce distances when communicating.
